Benefits of SEO

Benefits of SEO

As the digital landscape is constantly changing for businesses, one thing remains certain: search engine optimization, or SEO, is an essential component of any digital marketing strategy.

In general terms, SEO is the practice of increasing the amount and quality of website traffic through strategies based on optimizing organic search engine results. This can be done through a variety of methods, all of which require planning, but all of which boils down to presenting the right material to the right users.

However, the process of building and implementing an SEO strategy through content creation, technical optimization, link building, and local search takes time, skill and dedication. Working with SHEN Technology, we can clarify how the benefits of SEO can make a difference in your online presence.

Why choose SEO?

For some, search engine optimization is a daunting and difficult task with little perceived reward for getting started. This can lead to some websites using spam or other problematic optimization strategies to try to rank quickly.

However, it is very important to understand that SEO is about the long game. While an effective pay-per-click (PPC) campaign can produce instant results, it should only be one aspect of a proper digital marketing strategy that requires time, thought, and innovation.

If SEO is a priority, strategy is what always counts. While a balance between paid and organic optimization can help, search engine optimization is not a pay-per-turn approach. Instead of wasting money on search engines like Google to rank quickly, a well-functioning and well-developed optimization strategy will help build your online presence over time.

Five main benefits of SEO

While the right SEO strategy can impact a business in a variety of ways, the most notable benefits are increased traffic, return on investment, cost effectiveness, user experience and brand awareness.

Traffic increase

With proper optimization, certain web pages can rank highly in search engine results pages (SERPs) by focusing on priority keywords, relevant title tags and meta descriptions, and optimized yet informative content. The better the optimization, the more likely a page is to rank well on Google – and in turn, the more likely it is to drive significant traffic to your site.

Return on Investment (ROI)

Another advantage of SEO is that it can provide track able and measurable results. You can track the increase in page rank, website traffic and conversions achieved through your optimization strategy. While search engines like Google provide detailed reports on your website engagement, there are many websites and tools you can use to track your SEO performance. All of this helps you evaluate success, stick to proven keywords and combine them with strategies to adapt to the ever-changing desires of searchers.

Cost savings

SEO remains a cost-effective marketing strategy because it is aimed at consumers who are actively looking for your product or service, and is not marketed broadly to consumers who may not be interested in what your business has to offer. This saves you money up front and helps deliver long term results.

Stronger user experience

Along with following SEO best practices, a business with the right optimization can do this

Also, make your website easier for users to navigate. From fast loading speeds to easy-to-navigate menus and uncluttered site architecture, the right strategies improve user experience (UX) and also make sites easier to crawl for search engine bots.

Brand popularity

Being at the top of the results page means you pay more attention to your website and, by default, your brand. Search engine first page service companies are generally considered to be more reliable, so strong branding can not only tie your website to the keywords in the rankings, but can also increase consumer confidence in your services.

Get started with your SEO strategy today

Regardless of your industry, search engine optimization can help you stand out. Whether you’re redesigning and optimizing an existing website or launching a new website from scratch, developing and implementing an SEO strategy is an important way to make an impact online.

Even as drastic changes continue to rock the digital marketing world, SEO remains a valuable component of a digital marketing strategy. To learn more about the benefits of SEO, contact us for a free consultation.