Choosing a domain name is similar to choosing a business name – it takes a lot of thought and attention. Your domain name is your online identity; You want to make sure that you choose a name that not only fits your business but is also easy to find and promote.
How to get the perfect domain name?
Choosing a domain is one of the most important steps in starting a business because it will serve as your web address for the life of your business.
How to do it right:
✓ Make it easy to type.
✓ Keep it short.
✓ Use keywords.
✓ Focus on your geographic area.
✓ Avoid numbers and hyphens.
✓ Be unforgettable.
✓ Check it out.
✓ Use the appropriate domain name extension.
✓ Protect and build your brand.
✓ React fast.
Now let’s see
1. Make input easier
Finding a domain name that is easy to type is critical to online success. Using slang (u, not you) or mixed words (express versus xpress) can make it harder for customers to find your site.
2. Keep it Short
If your domain name is long and complex, you run the risk of customers typing it or spelling it wrong. The path is short and easy.
3. Use keywords
Try using keywords that describe your business and the services you offer. For example, if you are replacing glass work, you must register GlassRepair.com or GlassReplacement.com.
Include keywords that users enter when searching for your product or service.
This helps increase your search engine rankings (which increases traffic) and makes more sense to your customers.
4. Focus on your geographic area
If your business is local, consider including the city or state in your domain name to make it easier to find and remember local customers. Example: tutyGlassRepair.com.
5. Avoid numbers and hyphens
Numbers and hyphens are often misunderstood – people who hear your website address won’t know if you’re using a number (5) or written (five), or they may have missed or forgotten a hyphen. If you need it on your domain, register the different options to be safe.
6. Be unforgettable
There are millions of registered domain names, so it’s important to have an attractive and memorable domain. Once you find a name, share it with close friends to make sure it sounds interesting and makes sense to others.
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Make sure the name you choose is not a trademark, copyright or other entity. This can lead to a huge legal mess that can cost you a lot of money as well as your domain!
8. Use the appropriate domain name extension
Extensions are suffixes such as .com or .net at the end of a web address. They can have specific uses, so make sure you choose the right one for your business. The .com domain extension is by far the most popular, but getting a short, memorable .com domain name can be difficult because it’s been around for a long time. A good choice is .in as it lets everyone who sees it know that your business is located here in India. Many of the new domain extensions offer great opportunities for registering short and highly customized names.
9. Protect and build your brand
To protect your brand, you need to purchase a different domain extension as well as a misspelled version of your domain name. This prevents competitors from registering other versions and ensures that your customers are directed to your website even if they spell it wrong.
10. Act fast
Domain names are selling fast. Luckily, they’re also cheap, so register your favourite domain name as soon as possible. If you’re having trouble finding an available name, a domain registrar like SHEN Technology will suggest alternative names when you search for a domain to help you find the perfect domain name.