Whether you are an eCommerce business, getting more traffic to your website is a common goal of many business owners & merchants. Your website is your online store where visitors can learn more about what you have to offer, build trust in your brand, and ultimately become customers and potential clients.
Some businesses wonder why getting website traffic, let alone websites, is important. In today’s world, even for a casual restaurant, a website is an absolute must. At the very least, potential customers can get to know your business better.
With this type of website, your traffic is the main indicator and engine of business growth. This can help you:
-See how well your marketing is working.
-Gather information about your audience to make an informed decision.
–Increase your SEO and search engine credibility.
-Generate more leads, increase conversions and attract more customers.
However, to get these benefits, you need to drive traffic to your website in the right way and focus on getting quality traffic. Therefore, this post covers the strategies that affect your bottom line.
Free traffic versus quality traffic
Traffic to your site helps increase your rankings, which in turn leads to more traffic, but you want to make sure that with increased traffic, there is increased engagement. If your traffic is increasing but your conversion rate is decreasing, you are not attracting the right traffic.
There are a number of ways to optimize your website for conversions – such as including calls to action and forms to capture leads in the right places, provide the information your visitors are looking for, and make navigation easy and intuitive. However, the first step is to attract the right visitors to your website in the first place.
In terms of website traffic, your goal is to drive more qualified visitors to your website. That is, they are the most likely to become prospects and customers.
Channels that bring quality traffic to your website
There is no setup-and-forget tool to drive free, quality traffic to your website. Instead, there is a combination of marketing channels that work together to attract visitors. Some take effort, some take time, and some require money. Strategies and channels that drive traffic to your website include:
Online Directory Listing
✓ On-page SEO
✓ Off-page SEO
✓ Social media
✓ Online advertising
Free way to increase website traffic from Google
There are several free ways that you can use Google to increase traffic to your website.
1. Optimize your free Google Business account
Did you know that optimized business ads get 7x more visits on Google than incomplete ads? Keep in mind that your ads are pointing to your website, so this is a great way to get more traffic to your website.
Also remember that Google is getting smarter with their results pages. If your ad has all the information potential customers need to make an informed decision, they can opt out of your website and link/visit your business directly – even better than visiting your website!
Here are some of the additional features and benefits of a Google Business Profile that make it one of the best quality website traffic generators.
Your Google Ads:
-It’s free and easy to set up.
-Allows you to be shown for searches relevant to your business and location.
-Increase your visibility on platforms that users want to buy.
-Attract qualified traffic to your website and store.
-Allow customers to send feedback and continuously improve your presence.
Also remember that Google Business:
Enabling your business to be found on mobile search goes beyond desktop.
It uses visuals to give users an idea of what it’s like to be in your organization and removes the uncertainty that is a major barrier to entry.
Gives searchers the opportunity to interact with your business directly in your ads, increasing their chances of engaging and attracting new customers.
Given the many benefits of small business listings on Google, you can’t help but have one as a local business. Create your ad and keep it updated as often as possible.
2. Do on-page SEO
There are many SEO tactics that you can apply to any page on your website to improve search engine rankings and attract more visitors. This includes creating quality content that your audience is looking for and writing short meta descriptions for your pages. The meta description will appear below your URL in search results. Knowing what a page is about and what leads to a click increases the likelihood that a user will. SEO tactics on sites like these are free but take time.
Another Free Way to Increase Site Traffic
Here are 10 additional steps you can take to increase traffic to your website.
3. Search online directories
Another way to increase traffic to your website is to join free online directories and browse websites. Most of these sites will link your account to yours, so actively updating these ads and getting positive feedback will likely lead to more site traffic.
4. Build feedback
Feedback is a link to your site from another site. Feedback from complementary businesses or industry influencers will not only expose your business to a larger audience, it will also drive qualified traffic to your website.
In addition, Google collects feedback and increases your trust in your business when other trusted websites link to your business. More trust from Google leads to higher rankings, which leads to more traffic. Get noticed on Google with quality links for free.
5. Post on social media
Social media is one of the most popular free marketing tools and plays a role in driving traffic to your website. Use Facebook, Instagram, and LinkedIn to promote blog posts and other useful pages on your site. This way you can convert your social media followers into website visitors and increase traffic from their network when you post content to share.
Creating useful content is free and not as difficult as it seems. You are an expert on your product/service; your job is to simplify it for your audience.
6. Include hash tags in your posts
By adding hash tags to posts that promote your website pages and blog posts, you can expand your offline reach and be found by users searching for your products and services. The more eyes you keep on your links, the more free traffic you will get to your site.
7. Use a landing page
Landing pages are another source of free traffic for your website. This is a dedicated page for your offer, e.g. To redeem a discount code, download a free guide or start a free trial. They contain the details users need to move forward and convert and focus on a specific call-to-action, increasing the likelihood of that happening.
Because landing pages are so specific, you can make your message highly targeted and drive traffic (and conversions) to that page.
8. Target high queue keywords
While keywords with short queues are often searched for more frequently, they are more difficult to rank for in search engines. On the other hand, if you target long queues, you have a better chance of ranking higher (even on the first page) for searches related to your products and services — and higher rankings mean more traffic.
Moreover, with the advancement of search engines and voice search capabilities, people are using more specific phrases to search online. There are many free tools you can use to find keywords to target.
9. Start email marketing
Sending out regular newsletters and promoting offers via email is a great way to stay in touch with your customers and can also help drive traffic to your website. Provide useful information and links to pages on your site where they can learn more, such as through blog posts and landing pages for specific offers.
Make sure you’re not constantly bombarding your readers with emails, or your subscribers will unsubscribe, delete, or unsubscribe from your emails.
Also, think carefully about the subject of your email. They greatly affect whether the user opens your email or not. If your email is never opened, they can’t send traffic to your website!
10. Guest Blog
Having an industry influencer blog on your site or turning interviews into blog posts can help drive traffic from both organic search and from influencers promoting their content. It can also help add variety to your content and show visitors that you are active in your space.
Or, you can ask influencers to mention your business in their own reviews or post synopsis. This method is still free, but you still need to work with influential people for mutual benefit.
You can also become a guest blogger. Identify complementary businesses in your area whose target audience is right for your business. See if you can contribute to their blog posts with a link to your website. Make sure your content is relevant and useful to their audience so it can be shared more evenly.
11. Engage online
It’s free to be active in online groups and websites that are relevant to your business and community—and help you get more traffic. Comment on blogs and social media posts, answer questions posted by others, and join the conversation about your industry. The more you engage with your community, the more exposure and profile visits you will get.
If your social media accounts include links to your website, you have turned your engagement into another traffic channel on the website. Remember to engage moderately and sincerely, and avoid including a link to your site in your comments – lest it be seen as spam and damage your online reputation and business. Increasing traffic should not be the goal of your engagement, but rather a secondary outcome.
12. Learn from your analysis
Google Analytics is free to use and the information extracted from it can help you drive more visitors to your website. Use tracked links for your marketing campaigns and check your website analytics regularly. That way, you can identify which strategies and types of content are working, which ones need improvement, and which ones you shouldn’t waste time on.
Paid way to increase website traffic from Google
Paid advertising on Google is a great way to attract people to your website who are looking for the services you offer.
13. Google Ads
With Google Ads, you pay to have your website (usually a landing page) appear at the top of search results for certain keywords. When you enter a search query containing this keyword, Google will examine all bid accounts for this keyword and display the paid results, ranking them according to the quality and relevance of the ad.
Paid search results appear first at the top of the results page. This type of presence is a great way to drive more traffic to your website from qualified visitors. Plus, you only pay when someone clicks on your ad.
14. Advertise on Google Maps
You can also choose settings through the Google Ads platform to show your business at the top of Google Maps search results. Like a regular paid search ad, your ad will show an indication that it’s a paid result, but the exposure you get from it is well worth it.
Other paid methods to generate traffic to websites
Social media advertising, display and retargeting are excellent types of online advertising strategies to increase website traffic.
15. Advertise on social networks
While with search engine ads you pay to appear first in relevant searches, with social media ads you pay to appear in relevant feeds. Both forms of advertising allow you to define the type of audience you want to serve, but with more psychographic data, social media offers excellent targeting.
16. Display Advertising
Display ads are branded banners placed on relevant websites. If you are a fitness company and your ad appears on an exercise equipment website, your ad is likely to drive relevant traffic to your site.
Redirect ads can appear on websites or social media feeds. They are placed in front of people who have visited your site before and are therefore more likely to return.
Avoid instant website traffic generators
There is such a thing as free website traffic, but there is no magic button or tool that can magically generate it, despite your own efforts. If you’re considering an automated website traffic generator of any kind for your business (paid or free), here are three reasons to avoid it:
Automated website traffic generators can hurt your rankings
Google can detect unwanted behaviour, suspect spikes in activity, and monitor how users interact with your site. Using bots or automated traffic generators will likely attract the wrong attention from Google, which will damage your reputation in their eyes and therefore your rankings.
Your traffic will not be targeted
The ultimate goal of getting more visitors to your website and ranking higher on Google is to increase the number of people who (and hope to) interact with your business customers. If your visitors are not targeted, they are less likely to engage with your site and more likely to see your leads and conversion rates drop.
Your website may be blocked
If your website attracts traffic from bots, you risk being blocked by online advertising platforms or, worse, removed by Google. Cheap website traffic is not worth it! Take the time to generate quality and sustainable traffic to your website.
As noted above, there’s no point in getting more traffic to your website if those visitors are unlikely to interact with your page, become a potential customer, or become a customer. Increasing traffic to your website doesn’t happen overnight. It takes effort, but the effort you put in is worth the quality of the traffic you generate.
We’ve also removed the tricky part for you: knowing what to do first. With Google My Business and the other secure channels listed above, you can attract the right visitors to your website and, more importantly, convert more of those visitors into customers.
How to Increase Website Traffic: Summary
Here is a list of strategies we have discussed in this post that can help you attract more qualified visitors to your website:
✓ Get the most out of your free Google Business account
✓ Do on-page SEO
✓ Participate in online directories
✓ Build feedback
✓ Post on social media
✓ Include hash tags in your posts
✓ Use the landing page
✓ Target keywords with long queues
✓ Start email marketing
✓ Guest blog
✓ Engage online
✓ Learn from your analysis
✓ Run Google Ads
✓ Try advertising on Google Maps
✓ Use ads on social networks
✓ Add display ads
✓ Don’t forget to aim again