A website is a must for any business, especially in a world where everything is digital. But getting your website noticed on Google is another and not always easy.
15 ways to make your website more visible on Google
In this article, we cover our top 15 ways to get your website found on Google (and elsewhere on the web) so you can start attracting visitors and growing your business.
Here are the top 15 ways to make your website more visible:
✓ Target your website pages with keywords
✓ Build your web search page with Google
✓ Create more pages
✓ Open online directory
✓ Receive confirmation from Google
✓ Use attractive page titles
✓ Working with influential people
✓ Create quality content
✓ Optimize your images
✓ Use Google Ads
✓ Provide great customer service
✓ Post on social media
✓ Use local media
✓ Take a small chance
As you may not know, Google is the biggest game in town when it comes to getting your website recognized. This will increase the visibility of your website in the top rankings of Google searches.
1. Target keywords with your website
Google doesn’t just pay attention to good websites. It detects the relevant pages on the website that are most relevant to a particular search.
Writing keyword-targeted ads with a high Quality Score is one thing. But you also need to consider SEO on your site.
Make sure every page on your site is clearly focused on a specific topic. This means doing thorough keyword research to find relevant and good keywords and including those keywords on your pages and in your meta tags. The more specific and topic-focused, the more likely each page will appear on the first page of Google and be noticed.
2. Make it easy for Google to crawl your pages
Google is constantly crawling the web, adding new pages to its index and updating its account on existing pages. The easier it is for Google to search your site and learn what it needs to learn, the faster it can index you and pick you up for searches. It means:
✓ Include keywords related to your target topic in your page meta titles, URLs, meta descriptions, and image labels (an important part of SEO).
✓ Internal links to pages on your site to make your site easier to search (and more authoritative) overall.
✓ Perform a technical SEO audit of your website to ensure there are no indexing loopholes.
3. Create more pages on the website
Have you started blogging yet? Blogging is a great way to increase the organic reach of your website. Each blog post is an opportunity to be noticed on Google and ranked for a more diverse set of keywords.
However, don’t make the mistake of starting a blog just for the extra pages. Google ranks blog posts (and the people who visit them) because they contain useful information or suggestions. If your blog is a reliable resource that adds value to the value you bring, it will definitely help your website get noticed by people searching for information on Google.
4. Add your website to online directories
Do you want your website to be visible outside of Google? There are many online channels where you can create an account and add your own website. The more places you list for your business and add to your website, the more likely you are to be noticed by your competitors. This is where you should be on the list:
✓ Google My Business
For example, Digital Marketing has ads on Google My Business, so they will appear when you search Google Maps for Digital Marketing. Clicking on the list shows their website.
The more places you list on your site, the more chances you have to get people to pay attention to your site.
5. Get confirmation from Google
Google crawls the web and finds pages on your site based on how easy they are to read and categorize. Do you want Google to crawl your pages more efficiently? Submit your business to Google Maps with Google My Business.
That’s how to do it:
✓ Create a Google My Business account
✓ Find your business on Google Maps
✓ Book your business on Google Maps
It is very easy. The final step is to wait for the physical confirmation code in the email and enter it into your Google My Business account.
After claiming your business, you will be verified by Google and given the opportunity to improve your Google My Business listing. The more complete your business ad, the more impressions and clicks (i.e. attention) your business (and website) will get on Google.
6. Use a persuasive title
Adding keywords to page titles on your site helps Google and searchers identify them. But you want to be noticed and not just identified. To get attention, come up with a catchy title — that is, try to stand out.
7. Links to websites and blogs that Google has noticed
Look for bloggers and influencers in your industry who have attracted a large audience. As an example,
Invite them to guest blog on your blog. You’ll be promoting the post to your audience, which will help you identify your site from lots of new leads.
Ask to be featured in one of their summaries, reviews, or social media posts with a link to your website.
Suggest writing a guest post for their blog, with a link to your website in the post or on the author’s resume.
Whichever approach you choose, be sure to respond or offer equal consideration. Look for symbiotic partnerships and collaborations where both parties help each other reach a wider audience.
8. Write quality content
Writing about keywords and placing them correctly on your page will help Google notice you, but if you want more people to notice you, you have to rank higher.
The secret to getting higher rankings on Google is quality. There are no shortcuts. Google takes into account how long visitors stay on your website and whether they navigate to other pages before leaving. To write a great blog post that gets noticed, remember:
✓ Immerse yourself deeply in the topic and answer common questions about your keywords
✓ Add images, videos and other media to grab your attention and increase your downtime
✓ Strive to provide an experience with your website (not just an answer)
✓ Track load times and optimize for mobile devices
✓ Get feedback from other trusted sources on Google
If you focus on quality and not ranking, your business will actually rank higher on Google and get noticed by more people. Use our content audit templates to make sure you’re doing your best.
9. Use charming pictures
People are searching Google more than you think. If you have high-quality photos of your product or service, make sure they’re optimized for image search rankings by doing the following:
✓ Choose the appropriate file name
✓ Keep file size small to reduce loading time
✓ Add description
✓ Use alternative text and header text
✓ Include images in your website’s XML mapping
10. Launch Google Ads
Paid search ads require a financial investment. However, you can seriously increase your online presence.
Google Ads costs money, yes. But they also convert very well on average. Google ads are a sure fire way to put your brand at the top of search results. And if not upwards, then at least to guarantee you more coverage.
Another way to increase the visibility of your website:
11. Offer verifiable services
Most directories allow users to sort the results by the number of positive reviews. This means that the quantity and quality of your feedback is very important.
The same goes for Google. The more reviews you have and the better the reviews, the more likely it is that users will click on your ad.
For more feedback on Google and other platforms, keep in mind:
Offer outstanding service to your current and potential customers. Evaluate each individual, be honest and transparent, and work to resolve issues quickly. Do all this and you will definitely get positive feedback.
✓ I ask! Don’t be afraid to ask satisfied customers to give you a five-star rating. Most of the time they will be happy to do so (as long as you make it easy for them). If in doubt, start with a few loyal customers.
✓ Respond to your feedback, both positive and negative.
✓ Higher rankings get you higher on Google and directory searches, helping your business get noticed by those who matter.
12. Post on social media
One of the easiest (and least expensive) ways to get your website recognized is by actively posting on your company’s social media accounts.
You don’t have to promote your business every time you post something. A good rule of thumb is that about 20% of your posts should directly promote your business. The rest should be handy guides and useful guides that you’ve created, or other content you find interesting.
✓ Stay active on social media to make your posts stand out.
✓ Ask a question to start a conversation
✓ Answer your followers’ questions (having fun is a bonus!)
✓ Join LinkedIn and Facebook groups
✓ Use popular or special hash tags
✓ Direct people who have asked questions on social media to your answers page
Also remember that sometimes your profile and social media posts may appear on the front page.
13. Share = Visibility
Instead of just your followers on social media, why not tell your followers about your website too? Use captivating text and relevant topics to maximize the appeal of your posts. If you link to a brand you like in one of your blog posts, be sure to shout out the brand on social media or via email.
This can enhance re-releases and help you create a wider virtual network.
14. Use local media
Many local media mention you in their publications for free or for a reasonable fee.
Reach out to local newspapers, magazines, radio stations and news channels with interesting stories about your organization or upcoming events and drive traffic to your website for more information. Placing ads in local newspapers and publications can also attract new visitors to your website.
15. Take a small chance to be noticed
Promote your website wherever you can. Include in your email signature, promotional flyers, invoices and receipts. You might even want to put a sticker on your car! The more your eyes are on your URL, the more visitors will visit your website.