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What is Digital Marketing?

Digital marketing is the curator of all marketing activities carried out in the digital space to offer products or services. It includes not only online marketing activities but also some traditional activities. It is not recommended to consider online marketing activities separately from all other marketing activities. A great marketing campaign is a combination of both worlds. Here are 4 different types of digital marketing activities.

For the further development of “digital marketing”, it covers the 4 main types of digital marketing that play an important role in every business. It’s important not to focus on just one type of digital marketing technique. The most successful digital marketing strategies use a multi-channel approach.

1. Content Marketing

Content marketing is the art of using story lines with valuable information that drives branding and awareness among your target audience. The effects of content marketing are long-lasting and your target group is prepared with information for profitable moves. The key to an effective content marketing strategy is building a relationship with your audience, not posing.

Content marketing aims to build relationships with potential customers and become affiliates, not advertisers. That is, content marketing is often used in inbound marketing strategies through content strategies that focus on delivering value to the target audience with content.

2. Search Engine Optimization (SEO)

SEO is the process of using organic tactics to rank high in search engines. It is a natural way to drive traffic to your website from search engine results pages. Not only does it stop traffic to your website, it also plays a role in converting that traffic into quality leads.

SEO is often classified into three categories as listed below:

a) SEO on site

It is nothing but optimizing web pages to target specific search queries and rank high in search engines. This can be achieved by carrying out various activities such as keyword research, content creation and keyword optimization.

b) Off-site SEO

This is done to build the reputation of the website by linking to other quality websites. This way, you ensure that the search engines trust the content of your website. This increases the reputation and reliability of your website in search engines. The process of generating links by linking the content of your web pages to other quality websites is called link building.

c) Technical SEO

This is usually done to provide a great user experience. This is usually done by focusing on your site speed, mobile convenience, crawl ability, site structure and indexing.

3. Search Engine Marketing (SEM)

Search engine marketing (SEM) is a paid tactic to attract brand attention by appearing high in search engine results. This strategy is often referred to as paid search or pay-per-click (PPC) marketing. This includes activities such as setting up ads, optimizing ads, setting budgets, and most importantly, running ads. SEM can be done on various search engines but mostly done on Google. Google manages paid advertising on its search engine and its partners called Google Ads.

SEM is the most effective marketing strategy in B2B. The impact is immediate and as soon as you launch your campaign, you can see your ads appear in the SERPs. With SEM, you have the luxury to define your audience and you can filter them by age, interests, location, habits and more. You can also monitor ROI, making SEM more efficient for B2B.

4. Social Media Marketing (SMM)

Social media marketing is the process of getting traffic or attention from social media websites by posting content that is relevant to your target audience. Some of the popular social media sites are Facebook, Instagram, Twitter, YouTube, LinkedIn, Reddit, and Snapchat.

Each platform has its own set of rules for offering your product or service and requires a unique approach and strategy. Your blog content may be ideal for one platform, a simple photo will help you reach a wider audience on another. There are also platforms where only video content works. Identifying your audience and creating relevant content is important. The tremendous growth of social media marketing shows that B2B companies have shifted from broadcast media to social media platforms like LinkedIn to market their services or products. These channels help them better connect with their customers and build long-term relationships.

From content marketing to social media marketing, use all kinds of digital marketing techniques to reach your target audience with your products/services.

When should you use this technique?

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